SQUID GAME

SEOUL

Squid Game: The Experience is Now Open!
Are you ready to join the game?

Buy Ticket

Fully immersive
experience
Based on Netflix’s
Squid Game Series
Play the games,
eat, drink and more

The global sensation, 'Squid Game' Will you be the last one standing?

Will you take the challenge?

The world-renowned Squid Game
The experience has arrived in Seoul!

Gothamist

The experience balanced joy and stress. While the stakes are low, the pressure adds excitement. It’s perfect for birthdays, bachelor or bachelorette parties, reunions, or bonding events.

knockturnal

Each game is different and unique, and they all contribute to an engaging experience overall. If you are a fan of the hit Netflix show, definitely check it out with friends or family.

No_Proscenium

The mix of challenges both evokes the original series, at times in unexpected ways, and branches out into new territory for some challenges

LA Times

The way Netflix adjusted the games to bring fans into 'Squid Game's' dark universe was spot-on

Elite Daily

The entire experience made me feel like an actual contestant - from seeing all the guards dressed in their pink jumpsuits and masks, to playing games that I recognized from the show

It’s an immersive experience like nothing you’ve seenbefore.

Information

11, Yeonmujang 15-gil, Seongdong-gu, Seoul (S Factory)
February 28, 2025 – June 25, 2025

Schedule

No holidays
Monday to Thursday & Sunday: 10 AM – 10 PM (12 hours)
Friday, Saturday, and Public Holidays: 10 AM – 12 AM (14 hours)

Experience Duration
Total game time: Approximately 90 minutes
Total experience duration: 120 minutes
Additional Information

Admission is allowed for ages 7 and up.
Participants under the age of 14 must be accompanied by a guardian.

Location: S Factory
11, Yeonmujang 15-gil, Seongdong-gu, Seoul

By Subway

Take Line 2 to Seongsu Station, Exit 3. Walk straight and turn right at the Sewon Precision Building
(5-minute walk)
By Bus
- Gyeongsu Middle School Entrance Bus Stop: 3-minute walk
- Seongsu Station Exit 3 Bus Stop: 5-minute walk
- Seongsu Intersection Bus Stop: 4-minute walk

FAQDo you have any Questions?

Find your answers here.

View FAQ

Q
What is 'Squid Game: The Experience'?

'Squid Game: The Experience' is an immersive experience based on the popular Korean Netflix series. Participants can engage in various new games inspired by scenes from Squid Game, all created with intricate detail. Additionally, at the Night Market and Retail Zone, visitors can explore food options and Squid Game-themed merchandise.
Q
Do I need to watch the Squid Game series to enjoy the experience?

The experience center is based on the Squid Game series, so watching it beforehand will enhance your immersion and enjoyment. However, it is not mandatory. For the full experience, consider watching the series on Netflix.
Q
Are there age restrictions for the 'Squid Game: The Experience'?

'Squid Game: The Experience' is open to participants aged 7 and older. All participants are required to purchase a ticket. Participants under 14 years old must be accompanied by a guardian.
Q
Where can I purchase tickets?

Tickets can be purchased through the official website, Ticket Link, or on-site at the experience center.
Q
How many tickets can one person purchase?

Each person can purchase up to 10 tickets. For group reservations of 20 or more, please email us using the contact information provided at the bottom of our website.
Q
What is the difference between a general ticket and a VIP ticket?

General Ticket: Access to the game experience only.
VIP Ticket: Includes access to the game experience, the VIP lounge, and a complimentary drink.
Q
Can I upgrade a general ticket to a VIP ticket?

Ticket upgrades are not available. If you wish to access the VIP area, please cancel your general ticket and repurchase a VIP ticket.
Please note that cancellation fees may apply for same-day cancellations.
Q
Do I need to print my ticket?

You do not need to print your ticket. Entry is only allowed with the mobile ticket issued after booking.
Q
Do I need a ticket to enter?

You can access the retail zone, night market, and F&B areas without a ticket. However, tickets are required for game experiences and entry to the VIP lounge.
Q
When should I arrive for my reserved session?

We recommend arriving at least 30 minutes prior to your reserved session for a smooth check-in process. The venue also offers F&B and Retail Zone, which you can enjoy before or after your game experience.
Q
What happens if I arrive late for my session?

Please arrive 30 minutes before your reserved session. Once the session has started, late entry is not allowed, so please arrive on time.
Q
What is the difference between experience time and entry time?

Experience Time: Refers to the actual time when the game experience takes place. Participants from the same session gather to enjoy the game together.
Entry Time: Refers to the time when visitors are allowed to enter the experience venue.
VIP Ticket Holders: Can access the VIP lounge starting 30 minutes before the experience begins.
General Visitors: Will be allowed to enter starting 1 hour prior to the session's start time.
Q
What are the operating hours?

Monday to Thursday & Sunday: 10 AM – 10 PM
Friday, Saturday & Public Holidays: 10 AM – 12 AM (Midnight)
Q
Can I leave and re-enter the venue?

Game experience area: Re-entry is not allowed once you leave.

Night market and retail zones: Re-entry is permitted.
If you need to leave, please follow the instructions of the staff.
Q
Can I buy merchandise at the experience center?

Yes, you can purchase official collaboration merchandise with Netflix and other brands, as well as limited-edition goods available exclusively at the experience center.
Q
Can I take photos or videos inside the venue?

Photography and video recording are allowed, but flash usage is prohibited to avoid disturbing others. For smooth gameplay and safety, please refrain from excessive filming.
Q
Is there a place to store my belongings?

Paid lockers are available inside the experience venue. Please note that the number of lockers is limited.
Q
Are there any prohibited rules or items inside the experience center?

The following activities are prohibited inside the experience center:

1. Taking photos or videos with flash enabled.
2. Threatening other participants or staff during the experience.
3. Cutting in line or disrupting the smooth progression of the experience.
4. Smoking in non-smoking areas (including all types of e-cigarettes).
5. Wearing uncomfortable footwear (sneakers are recommended to prevent safety accidents).
Q
I lost something during the experience. Where should I go?

For lost items, please contact us via the email address listed at the bottom of the website. Please note that we are not responsible for unmonitored personal belongings, so take care of your items.
Q
Where is the experience center located?

The experience center is located at S-Factory, 11 Yeonmujang 15-gil, Seongdong-gu, Seoul.

By subway: It is a 5-minute walk from Seongsu Station, Exit 3.
Q
How do I contact you for press, influencer, or partnership inquiries?

For all press, influencer, or partnership inquiries, please email us using the contact information provided at the bottom of our website.

Notice

Coming soon

2025-02-28

Partners

NETFLIX

KINGSMEN

KX KOREA

Privacy Policy

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[Squid Game: The Experience] (hereinafter referred to as "the Company") establishes this Privacy Policy in accordance with applicable laws and regulations, including the Personal Information Protection Act and the General Data Protection Regulation (GDPR), to protect users' personal information and ensure their rights.

1. Collected Personal Information
The Company collects the following personal information to provide services and enhance user experience:
Required Information: Name, email, phone number, payment information, address
Collection Methods: Reservation forms, inquiry forms, payment pages, etc.

2. Purpose of Collecting and Using Personal Information
The collected personal information is used for the following purposes:
Customer Support: Responding to customer inquiries and resolving issues
Marketing: Providing information on events and promotions
Product Delivery: Delivering experience tickets and related products

3. Retention and Use Period of Personal Information
The Company retains and processes personal information for the period required to fulfill legal obligations and provide services, based on the following criteria:
Records of contracts or withdrawal of offers: 5 years (pursuant to the Act on the Consumer Protection in Electronic Commerce, etc.)
Records of payment and supply of goods: 5 years (pursuant to the Act on the Consumer Protection in Electronic Commerce, etc.)
Records of customer complaints or dispute resolution: 3 years (pursuant to the Act on the Consumer Protection in Electronic Commerce, etc.)

4. Provision of Personal Information to Third Parties
The Company may provide users' personal information to the following payment gateway provider in accordance with its privacy policy:
Payment Gateway:
Provided Information: Name, payment information (card number, payment amount, etc.), contact information
Purpose of Provision: Payment approval, processing, and settlement
Recipient: NHN Ticketlink Co., Ltd. (South Korea)
Reference: Ticketlink Privacy Policy

5. Use of Portrait Images (Separate Consent Required)
The Company may use users' portrait images (photos and videos) for promotional (PR) and marketing activities (e.g., website, social media, advertisements, promotional videos, etc.):
Users' consent for the use of portrait images will be obtained separately during the ticket purchase process.
Refusing consent will not affect users' ability to access other services.

6. Data Transfer to Other Countries
Your personal information may be transferred to and processed in South Korea. The Company ensures these transfers comply with applicable data protection laws, including the General Data Protection Regulation (GDPR).

7. Outsourcing of Personal Information Processing
The Company may outsource personal information processing tasks for service operations.
Currently, there are no outsourcing contracts in place. Any future outsourcing contracts will be notified in advance and reflected in this Privacy Policy.

8. Users' Rights and How to Exercise Them
Users may exercise the following rights regarding their personal information:
Request to view, modify, or delete personal information
Request to stop the processing of personal information
Request data portability or lodge complaints with a supervisory authority (e.g., GDPR-related rights)
How to Exercise: Submit requests via the Company's email: kxkorea.info@gmail.com

9. Personal Information Manager
The Company has designated the following individual as the personal information manager to protect users' personal information:
Manager Name: Cherry Yoon
Contact Information: cherry.yoon@kingsmen.co.kr / +82-10-3481-1304

10. Procedures and Methods for Destroying Personal Information
The Company destroys personal information without delay when the retention period expires or the processing purpose is achieved:
Destruction Procedures: Personal information subject to destruction is identified and destroyed according to internal procedures.
Destruction Methods: Electronic files are permanently deleted using unrecoverable methods, and physical documents are shredded or incinerated.

11. Use of Cookies
The Company may use cookies to improve user experience.
Types of Cookies:
Functional cookies: Essential for website functionality.
Analytical cookies: Used to collect data on website usage.
How to Manage Cookies: Users can manage cookie preferences through their browser settings or by clicking "Cookie Settings" on the website.

12. Remedies for Rights Infringement
If users believe their rights related to personal information have been infringed, they may seek resolution or counseling through the following organizations:
Personal Information Infringement Report Center: privacy.kisa.or.kr / Dial 118
Personal Information Dispute Mediation Committee: kopico.go.kr / Dial 1833-6972

Terms of Service

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[KX KOREA] Terms of Service These Terms of Service (hereinafter referred to as "Terms") govern the rights, obligations, and responsibilities between [KX KOREA] (hereinafter referred to as "the Company") and users regarding the services provided by the Company (e.g., experience center reservations). By using the services, users are deemed to have agreed to these Terms.

1. Service Provider Information
Company Name: KX KOREA
Representatives: Kim Young-jin, Kim In-sik
Business Registration Number: 505-87-03110
Address: K102, 6th Floor, 602, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea (Samsung-dong, Michelan 107)
Contact Information: kxkorea.info@gmail.com / +82-2-555-2660

2. Service Eligibility
The experience center is available for users aged 7 years and older.
Services are provided in Seoul, Republic of Korea. Users from internationally sanctioned countries (e.g., North Korea) may be restricted from accessing the services in accordance with applicable legal regulations.

3. Payment and Refund Policy
Payment Method: Users must purchase tickets through an external platform (e.g., Ticketlink).
Refund Policy:
Refund eligibility and procedures are subject to the policies of the platform where the payment was made.
Users must direct all refund-related inquiries to the customer service of the respective platform.
For detailed policies, refer to Ticketlink Terms of Service.
The Company is not directly responsible for issues arising during the payment or refund process.

4. Service Restrictions
The Company reserves the right to restrict or suspend the use of its services under the following circumstances:
If a user violates these Terms or engages in illegal activities.
If force majeure events (e.g., natural disasters, war, system failures) occur.
If technical or operational challenges arise, making service provision difficult.
Any other exceptional circumstances that the Company deems as hindering service delivery.

5. Limitation of Liability
The Company is not liable for the following:
Issues caused by the user's negligence or misconduct.
Service interruptions or damages resulting from force majeure events (e.g., natural disasters, war, government regulations).
Issues related to ticket purchases and refunds, which are governed by the policies of external platforms (e.g., Ticketlink). Responsibility for such matters lies with the respective platform.

6. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the Republic of Korea.
In the event of a dispute between the user and the Company:
Domestic disputes shall be subject to the exclusive jurisdiction of the court located in the jurisdiction of the Company’s headquarters.
For international disputes, the user and the Company may agree to resolve the dispute through arbitration in accordance with the Rules of Arbitration of the International Chamber of Commerce (ICC). The arbitration shall take place in Seoul, Republic of Korea, and the arbitration proceedings shall be conducted in English.

7. User Registration and External Platform Use
Users can access the services provided on this site without a separate registration process.
Ticket purchases for the experience center are made through an external platform (e.g., Ticketlink), which may require users to register and agree to the platform's terms of service.

8. Changes to the Terms
The Company may revise these Terms if deemed necessary, provided that such revisions do not violate applicable laws.
If the Terms are revised, the Company will notify users of the changes via the website's notice section.
Revisions will take effect 7 days after the notice is posted. For major changes, the Company will provide a 30-day notice.

9. Data Protection and Privacy
All personal information collected during the service process will be handled in accordance with the Company’s Privacy Policy.
Users have the right to request access, correction, or deletion of their personal data as outlined in the Privacy Policy.

Cookie Usage Policy

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[Squid Game: The Experience] uses cookies on its website and online services. Cookies enhance your browsing experience, allowing you to use features such as the shopping cart and personalize your interactions with the website. They also enable us to understand which pages are visited, measure the effectiveness of advertising and web searches, and gain insights into user behavior to improve our communications and products.

1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognize your device and remember your preferences or actions over time.

2. Why We Use Cookies
We use cookies for the following purposes:

To enhance functionality: Cookies enable features such as shopping carts and personalized browsing experiences.
To improve performance: Cookies help us understand which pages are frequently visited and how users interact with our website, so we can optimize its usability.
To measure advertising effectiveness: Cookies allow us to track the performance of advertising campaigns and improve targeting.
To gather anonymous usage data: Cookies provide aggregated insights into user behavior, which we use to improve our website and services.

3. Types of Cookies We Use
We classify cookies used on the website based on the International Chamber of Commerce (ICC) Cookie Guide. Here are the categories:

Category 1 – Strictly Necessary Cookies
These cookies are essential for you to browse our website and use its features, such as accessing secure areas or using the shopping cart.
Without these cookies, certain services like electronic billing or order processing cannot be provided.
Category 2 – Performance Cookies
These cookies collect information about how you use our website, such as which pages you visit most frequently.
The data collected is aggregated and anonymous, helping us optimize our website and improve user experience.
For example, these cookies track whether you arrived on our website via an affiliate link and whether you purchased any products or services.
Category 3 – Functionality Cookies
These cookies remember your choices and preferences, such as your geographic location, text size, font, and other customization options.
They may also track which videos or products you’ve viewed to avoid repetition.v
These cookies do not collect any information that can personally identify you, nor do they track your browsing activity on other websites.

4. How to Manage Cookies
You can manage or disable cookies in your web browser settings. Here’s how:

Safari (Mac/iPad/iPhone/iPod touch): Go to "Settings" > "Safari" > "Privacy & Security" and adjust your cookie preferences.
Other Browsers: Refer to the help documentation provided by your browser vendor for specific instructions.
Please note that cookies are used across all [Squid Game: The Experience] websites. If you disable cookies, certain features or sections of the website may not function properly.

5. Consent to Cookie Usage
By using the [Squid Game: The Experience] website, you consent to the use of cookies in accordance with this policy.

If you wish to withdraw your consent, you may do so by changing your browser settings as described above. However, withdrawing consent may impact your ability to use certain features of the website.

6. Updates to This Policy
The Company reserves the right to update this Cookie Usage Policy as necessary. Changes will be posted on this page, and users are encouraged to review the policy periodically.

Key Updates
Simplified Explanation:

The language has been simplified to ensure users easily understand what cookies are, why they are used, and how to manage them.
ICC Compliance:

The policy adheres to the International Chamber of Commerce (ICC) Cookie Guide, providing clear cookie categories.
User Consent:

The policy clearly states that using the website implies consent to cookie usage but provides instructions on how to withdraw consent if desired.
Practical Guidance:

Browser-specific instructions are included for managing cookie preferences, ensuring accessibility for users across different platforms.

주요 서비스 메뉴

The world-renowned Squid Game The experience has arrived in Seoul!

Information

FAQDo you have any Questions?

Notice

Partners

KX KOREA

Privacy Policy

Terms of Service

Cookie Usage Policy

The world-renowned Squid Game
The experience has arrived in Seoul!